Pulp Politics
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€26.50
A01=Glenn W. Richardson
Author_Glenn W. Richardson
Category=WZ
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Product details
- ISBN 9780742556287
- Weight: 313g
- Dimensions: 155 x 228mm
- Publication Date: 17 Jul 2008
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
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Pulp Politics helps us understand how political ads work by exploring how people think and feel, how our brains work, and how we tell and listen to stories. The book dissents from much popular and scholarly opinion that contends that political advertising only despoils democracy. It proposes that the fabric of popular culture, not the essentials of informed consent, constitutes the communicative core of contemporary political campaigns. The book subjects campaign spots to compellingly detailed and nuanced analysis.
Glenn W. Richardson, Jr. is an associate professor of political science at Kutztown University of Pennsylvania. His research on political advertising and the media has appeared in the Journal of Communication, Harvard International Journal of Press/Politics, Rhetoric and Public Affairs, Political Research Quarterly, and the online American Communication Journal, where his article on political advertising and the media in the 2000 campaign received the 2002 American Communication Journal Article of the Year Award.
