Qualitative Methods in Digital Inquiry
Product details
- ISBN 9781041339465
- Dimensions: 174 x 246mm
- Publication Date: 03 Jul 2026
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Qualitative Methods in Digital Inquiry shows how to design, conduct, and analyse qualitative research in online and technology-rich settings, from virtual ethnography and netnography to visual and arts-based approaches.
Key features include:
• Clear, step-by-step coverage of core methods such as ethnography, case study research, grounded theory, phenomenology, and discourse analysis, with guidance on adapting each approach to platform-based data and hybrid field sites.
• Direct answers to common problems in online fieldwork, including access, consent, anonymisation, and working with large text or platform archives without losing context.
• A balanced approach to research tools, including computer-assisted qualitative data analysis software (CAQDAS) and AI support for coding or text analysis, with emphasis on transparency, reflexivity, and research ethics.
Written for PhD students, early-career researchers, and instructors across the social sciences and management, the book also supports applied researchers in UX, market research, and organisational development.
Łukasz Sułkowski is a professor of economic sciences and humanities specializing in higher education management, social science methodology, HRM, and organizational culture, and serves as President of WSB University. He also leads the Department of Higher Education Institutions Management at Jagiellonian University and is a professor at Clark University.
Iga Lehman is an Associate Professor at WSB University in Warsaw, specializing in discursive leadership, socio-cultural and linguistic marginalisation, and discourse community diversity. She is Editor-in-Chief of Discourses on Culture and has published extensively on applied linguistics, management communication, and organisation studies.
Katarzyna Szczepańska-Woszczyna holds a postdoctoral degree in economic sciences and is a professor, Vice-Rector for Science and Education, and Dean of the Faculty of Applied Sciences at WSB University. She is the author or co-author of over 120 publications and serves on the "Excellent Science" board at the Ministry of Science and Higher Education (Poland) and as a member of the Polish Accreditation Committee.
