Qualitative Research

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A01=Elizabeth J. Tisdell
A01=Sharan B. Merriam
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Author_Elizabeth J. Tisdell
Author_Sharan B. Merriam
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Elizabeth J. Tisdell
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Fourth Edition
human behavior research methods
Language_English
market research
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presenting qualitative data
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qualitative data analysis
qualitative research findings
qualitative research for market analysis
qualitative research for nursing
qualitative research for social work
qualitative research guide
qualitative research methods
qualitative research reference
qualitative research techniques
qualitative research text
qualitative research tools
Qualitative Research: A Guide to Design and Implementation
Sharan B. Merriam
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U.S.

Product details

  • ISBN 9781119003618
  • Weight: 431g
  • Dimensions: 152 x 226mm
  • Publication Date: 09 Oct 2015
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
Delivery/Collection within 10-20 working days

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The bestselling guide to qualitative research, updated and expanded

Qualitative Research is the essential guide to understanding, designing, conducting, and presenting a qualitative research study. This fourth edition features new material covering mixed methods, action research, arts-based research, online data sources, and the latest in data analysis, including data analysis software packages as well as narrative and poetic analysis strategies. A new section offers multiple ways of presenting qualitative research findings. The reader-friendly, jargon-free style makes this book accessible to both novice and experienced researchers, emphasizing the role of a theoretical framework in designing a study while providing practical guidance.

Qualitative research reaches beyond the what, where, and when of quantitative analysis to investigate the why and how behind human behavior and the reasons that govern such behavior, but this presents a number of significant challenges. This guide is an invaluable reference for students and practitioners alike, providing the deep understanding that this sometimes difficult area of research requires to produce accurate results. The book contains a step-by-step guide to analyzing qualitative data and an addendum for graduate students with a template for a thesis, dissertation, or grant application.

  • Build a strong foundation in qualitative research theory and application
  • Design and implement effective qualitative research studies
  • Communicate findings more successfully with clear presentation
  • Explore data sources, data analysis tools, and the different types of research

SHARAN B. MERRIAM is professor emerita of adult education at the University of Georgia. She is the author, coauthor, or editor of more than fifteen books, including Adult Learning: Linking Theory and Practice and Qualitative Research in Practice, both from Jossey-Bass.

ELIZABETH J. TISDELL is professor of adult education and coordinator of the doctoral program in adult education at Penn State University Harrisburg.