Qualitative Research for a Digital World

Regular price €42.99
A01=Emmanuel Mogaji
A01=Himani Sharma
A01=Varsha Jain
Author_Emmanuel Mogaji
Author_Himani Sharma
Author_Varsha Jain
Category=GPS
Category=JHBC
Category=UD
data analysis
data collection
digital life
digital research
eq_bestseller
eq_computing
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
interpret data
non-numerical data
online research
qualitative data
research methods
social sciences

Product details

  • ISBN 9781529621518
  • Weight: 540g
  • Dimensions: 170 x 242mm
  • Publication Date: 03 Dec 2024
  • Publisher: SAGE Publications Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
Delivery/Collection within 10-20 working days

Our Delivery Time Frames Explained
2-4 Working Days: Available in-stock

10-20 Working Days: On Backorder

Will Deliver When Available: On Pre-Order or Reprinting

We ship your order once all items have arrived at our warehouse and are processed. Need those 2-4 day shipping items sooner? Just place a separate order for them!

Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research.

This book will provide you with

·       The knowledge you need to advance your qualitative research understanding across all disciplines.

·       A practical reflection of the application of relevant research methodologies.

·       An overview of research ideas, cases, and examples.

With a wealth of exercises and examples, this book will become a reference point for qualitative research in the digital context by adopting a case-in-point approach for students across all social science disciplines.

Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK. Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India). Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.