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Qualitative Research in Digital Environments

Alessandro Caliandro | Alessandro Gandini
€65.99
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A01=Alessandro Caliandro
A01=Alessandro Gandini
analysis
Author_Alessandro Caliandro
Author_Alessandro Gandini
Big Data
blogger
Category=GPS
Category=KJE
Category=KJSM
Co-word Analysis
Contemporary Society
data
devices
Digital Devices
digital ethnography
Digital Methods
digital sociology toolkit
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Fashion Bloggers
Fashion Blogosphere
food
Food Blogs
Google SERP
internet culture studies
Keyword Selection
louis
Louis Vuitton
Makeup Tutorial
media
Multi-Sited Ethnography
network
online community research
Online Crowd
Online Social Formations
qualitative data analysis
qualitative methods for online environments
Self-presentation Strategies
Selfpresentation Strategies
SERP
social
social media methodology
Social Media Texts
Social Network Analysis
Twitter Search API
Vegan Culture
Vegan Lifestyle
Vice Versa
vuitton
Walking Dead

Product details

  • ISBN 9781138188693
  • Weight: 440g
  • Dimensions: 156 x 234mm
  • Publication Date: 12 Dec 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ‘retrofitted’ to digital spaces, Qualitative Research in Digital Environments offers researchers a set of ‘digitally native’ tools that are designed for online social environments.

Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of ‘hipsterism’, this text illustrates the practical applications of techniques and tools over the most popular social media environments.

This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.
About Alessandro Caliandro | Alessandro Gandini
Alessandro Caliandro is a Lecturer in Branding and Digital Media at the School of Media and Performing Arts, Middlesex University London, UK. Alessandro Gandini is a Lecturer in Digital Media Management and Innovation at the Department of Digital Humanities, King's College London, UK.

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