A01=Sarah J. Tracy
Age Group_Uncategorized
Age Group_Uncategorized
Author_Sarah J. Tracy
automatic-update
Category1=Non-Fiction
Category=GPS
communication
COP=United Kingdom
data analysis
Delivery_Delivery within 10-20 working days
eq_isMigrated=2
eq_nobargain
ethnographic
ethnography
fieldwork
focus groups
IRB
Language_English
methodology
PA=Available
Price_€50 to €100
PS=Active
softlaunch
Product details
- ISBN 9781405192033
- Weight: 885g
- Dimensions: 199 x 254mm
- Publication Date: 07 Dec 2012
- Publisher: John Wiley and Sons Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology.
- Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner
- Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems
- Written in an engaging style, with in-depth examples from the author’s own practice
- Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy
Sarah J. Tracy is Associate Professor of Human Communication at Arizona State University-Tempe. She has contributed more than 50 essays to such publications as Qualitative Inquiry, Communication Monographs, Management Communication Quarterly, and others. Dr. Tracy’s research has garnered international acclaim and she regularly serves as qualitative methodology expert for granted research.
