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Qualitative Research Methods in Consumer Psychology

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behavioral economics
behavioral perspective model
Category=JMA
Category=JMB
Category=JMH
Category=JMJ
Category=KC
Category=KJS
Collaborative Autoethnography
consumer behavior
consumer behavior analysis
Consumer Behavior Setting
consumer environment
Consumer Ethnographic Research
consumer ethnography
consumer research
Dominant Public Health Discourse
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethics in consumer research
ethnographic research
facet theory
focus group techniques
Grand Theft Auto
Health System Reaction
Heterophenomenology
in-depth interviewing
Interpreting Consumer Choice
Judgment Free Spaces
Key Words
Mapping Sentence
Member Check Process
Mixed Methods Research
Mixed Methods Researchers
netnography research
Non-conscious Mind
participant observation methods
qualitative consumer ethnography applications
qualitative consumer research
Quantitative Research
Response Time Studies
sensory ethnography
Sensory Home
social psychology
Social Science Research
Teleological Ethics
Video Tour
visual sensory methods
Water Park

Product details

  • ISBN 9781138085909
  • Weight: 498g
  • Dimensions: 152 x 229mm
  • Publication Date: 18 May 2017
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.
About

Paul M.W. Hackett is a Professor of Ethnography and Consumer Behavior at Emerson College, USA and a visiting academic in the Philosophy Department at the University of Oxford, UK. His books include Facet Theory and the Mapping Sentence: Evolving Philosophy, Use and Application, Fine Art and Perceptual Neuroscience: Field of Vision and the Painted Grid, and Conservation and the Consumer: Understanding Environmental Concern. His research and writing has appeared in Psychometrika; International Review of Retail, Distribution, and Consumer Research; Environment and Behavior; the British Journal of Management; Multivariate Behavior Research; and other prestigious journals. He is a Chartered Psychologist in the UK.