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Kelly L. Reddy-Best

Queer and Trans Fashion Brands

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€31.99
A01=Kelly L. Reddy-Best
Author_Kelly L. Reddy-Best
branding
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Clothes & Gender
clothing
commodity activism
diversity
dress
Dress & Gender
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eq_business-finance-law
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eq_new_release
eq_nobargain
eq_non-fiction
eq_society-politics
equity
Fluid Style
Gay Style
gender
Gender nonconformity
inclusivity
LGBTQ+ Clothing
LGBTQ+ Fashion
LGBTQ+ Style
marketing
representation
Sexual Identity
sexuality
Trans Clothing
Trans Fashion
Trans Style

Product details

  • ISBN 9781350465879
  • Weight: 480g
  • Dimensions: 156 x 232mm
  • Publication Date: 18 Sep 2025
  • Publisher: Bloomsbury Publishing PLC
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

Discover the stories of 25 North American fashion entrepreneurs who have created queer- and trans-focused fashion brands in the 21st century.

Illuminating their journeys of self-expression, identity formation, and resistance within the fashion industry, Queer and Trans Fashion Brands highlights the resilience, creativity, and cultural contributions of the interviewees, showing how they serve as agents of change, actively challenging heteronormative norms. Kelly L. Reddy-Best draws upon an intersectional feminist framework, to offer a nuanced examination of the production, distribution, regulation, and consumption of the products and media associated with these brands and their collective impact on the fashion industry.

Featured brands:
All is Fair in Love and Wear; Audio Helkuik; Beefcake Swimwear; Bluestocking Boutique; Dapper Boi; FLAVNT Streetwear; FtM Essentials; gc2b; Greyscale Goods; Kipper Clothiers; Kirrin Finch; Let’s Be Brief; NiK Kacy Footwear; Outplay Swimwear; Play Out Apparel; Queer Supply; Rebirth Garments; Show and Tell Concept Shop; Strapping Sacramento; Stuzo; THÚY Custom Clothier; TomboyX; TransGuy Supply; WE ARE MORTALS
About Kelly L. Reddy-Best
Kelly L. Reddy-Best is a Morrill Professor of Apparel, Merchandising, and Design at Iowa State University, USA and the Chief Curator and Director of ISU’s Textiles and Clothing Museum. In her research she examines the interrelationships of dress, identity, consumption, regulation, and the fashion system through a social justice lens. She has taught courses across the apparel curriculum in design, product development, merchandising, culture, and history.