Race and Media Literacy, Explained (or Why Does the Black Guy Die First?)

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A01=Frederick W. Gooding
A01=Frederick W. Gooding Jr.
A01=James A. Banks
A01=Jr.
actor
actress
African American
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Age Group_Uncategorized
anti-bias
archetype
Author_Frederick W. Gooding
Author_Frederick W. Gooding Jr.
Author_James A. Banks
Author_Jr.
automatic-update
Category1=Non-Fiction
Category=APF
Category=ATF
Category=JBSL1
Category=JFSL1
Category=JFSL3
Category=JNF
cinema
college
communications
COP=United States
critical
cultural significance
culture
Delivery_Delivery within 10-20 working days
discrimination
disparate treatment
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
film studies
formulaic images
HARM Theory
high school
Jr.
Language_English
mainstream
marginalized
middle
movie buffs
movies
multicultural education
PA=Available
people of color
prejudice
Price_€20 to €50
PS=Active
qualitative analysis
racial rubrics
social impact
society
sociology
softlaunch
stereotype
student skills
top ten grossing films
type cast
white characters

Product details

  • ISBN 9780807769409
  • Weight: 152g
  • Dimensions: 156 x 229mm
  • Publication Date: 24 May 2024
  • Publisher: Teachers' College Press
  • Publication City/Country: US
  • Product Form: Paperback
  • Language: English
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Talking about race does not have to be incredibly awkward. In this book, Gooding offers twelve clear, cogent, and concise racial rubrics to help users of mainstream media more readily discern patterns hidden in plain sight. The text primarily leverages popular movies as the medium of analysis--since they are unparalleled in their cultural significance--but the rubrics apply to other forms of media, such as television, print, and social media. "Why does the Black guy die first?" is a well-known rhetorical question that challenges the disparate treatment of non-White characters onscreen. This subtle statement about the representation of persons of colour within mainstream movies has remained largely unexplored until now. Race and Media Literacy, Explained provides concrete concepts and a uniform vocabulary with which to recognize and further analyse these formulaic images. After participating in this dynamically interactive experience, readers will never see media the same way again!

Book Features:

  • Employs an interdisciplinary approach to teaching race, drawing on cinema and forms of popular media that most students know.
  • Guidance for honing media literacy skills with middle, high school, and undergraduate college students.
  • A HARM Theory Rubric that identifies 6 consistent patterns for depictions of non-White characters and 6 consistent patterns for White characters within mainstream movies.
  • Questions for Questing sections provide critical questions for further exploration.
  • Concrete vocabulary/glossary terms to engage with the subject matter more precisely.
  • Innovative analysis of depictions of race and ethnicity in the top ten highest-grossing films of all time.

Frederick W. Gooding, Jr., is associate professor of African American studies and the Dr. Ronald E. Moore Professor in Humanities in the Honors College at Texas Christian University.

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