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A01=Barry Z. Posner
A01=James M. Kouzes
A01=Steve Farber
Author_Barry Z. Posner
Author_James M. Kouzes
Author_Steve Farber
Category=KJMV6
Category=KJU
Category=KJWX
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
forthcoming
leadership action
leadership brand
leadership case study
leadership challenge
leadership commitment
leadership credibility
leadership failure
leadership promise
leadership story
leadership trust
transformational leadership

Product details

  • ISBN 9781394426966
  • Publication Date: 13 Oct 2026
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: US
  • Product Form: Hardback
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Story-driven framework for leaders to rebuild credibility when they fail to deliver on their promises

The Radical Promise delivers a story-driven framework for leaders to increase their trust and credibility or rebuild it when their actions don’t match their words. The storyline and concepts are equally applicable to every person, regardless of title or position, who is challenged to keep promises and commitments to make sure that what they "say" (promise) is what they do.

●        Specific leadership challenges that make it difficult to match actions with words

●        Why DWYSYWD (doing what you say you will do) is the foundation of how credibility is established, no matter the specifics of any situation

●        Steps that can be taken to rebuild and polish one's brand, as the characters discover and authors explain

The Radical Promise is an entertaining and thought-provoking book for today's leaders, as well as those aspiring to be or become even better leaders, seeking key lessons they can apply to their own organizations and professional lives.

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