Product details
- ISBN 9781394426966
- Publication Date: 11 Aug 2026
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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Story-driven framework for leaders to rebuild credibility when they fail to deliver on their promises
The Radical Promise delivers a story-driven framework for leaders to increase their trust and credibility or rebuild it when their actions don’t match their words. The storyline and concepts are equally applicable to every person, regardless of title or position, who is challenged to keep promises and commitments to make sure that what they "say" (promise) is what they do.
● Specific leadership challenges that make it difficult to match actions with words
● Why DWYSYWD (doing what you say you will do) is the foundation of how credibility is established, no matter the specifics of any situation
● Steps that can be taken to rebuild and polish one's brand, as the characters discover and authors explain
The Radical Promise is an entertaining and thought-provoking book for today's leaders, as well as those aspiring to be or become even better leaders, seeking key lessons they can apply to their own organizations and professional lives.
STEVE FARBER is president and CEO of The Extreme Leadership Institute, an organization devoted to cultivating leaders in business, nonprofits, and education. A member of The Transformational Leadership Council, he also serves on the nonprofit boards of Community Alliance for Youth Success, and Art as Mentorship.
JAMES M. KOUZES is a Fellow of the Doerr Institute for New Leaders at Rice University and formerly the Dean’s Executive Fellow of Leadership, Leavey School of Business, Santa Clara University. He has lectured around the world to corporations, governments, and nonprofits, bringing decades of research and practice to the study of leadership.
BARRY Z. POSNER is Accolti Professor of Leadership at the Leavey School of Business, Santa Clara University, where he also served as Dean from 1997 to 2009. An accomplished scholar, he conducts leadership workshops and seminars around the world for organizations across every sector.
