Radio Programming: Tactics and Strategy
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A01=Eric Norberg
air
Air Talent
audience analysis
Audio Processing
Author_Eric Norberg
Average Quarter Hour
Average Quarter Hour Rating
Average Quarter Hour Share
broadcast management
Bus Cards
Category=DNP
Category=JBCT
Category=KNT
competitive positioning
director
eq_bestseller
eq_biography-true-stories
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
expectations
FAA
FCC Inspector
FCC Rule
Federal Aviation Administration
file
FM Station
High Positive Peaks
inspection
listener
Listener Behavior
Listener Expectations
Multiband Processor
music scheduling strategies
Parametric Equalizer
people
Plate Current
Plate Voltage
Play Back
public
Public Inspection File
Radio Programming Tactics
radio station programming strategies
regulatory compliance FCC
Solid State Transmitters
Sponsor Identification Rule
station branding techniques
talent
tape
Tape Cartridge
Young Man
Product details
- ISBN 9781138464773
- Weight: 421g
- Dimensions: 156 x 234mm
- Publication Date: 15 Aug 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication.
