A01=Paddy Scannell
analysts
Author_Paddy Scannell
Category=JBCC
Category=JBCT
communicative
economy
engagement
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
experience
field
foremost
forms
intentions
largely
light
listener
marxist
new
political
positions
premises
scannell
structure
structuring
theoretical
viewer
volume
widelyrespected
Product details
- ISBN 9780631198741
- Weight: 454g
- Dimensions: 161 x 238mm
- Publication Date: 18 Nov 1996
- Publisher: John Wiley and Sons Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Written by one of the foremost and widely-respected writers in the field, this volume sheds new light on the forms and premises of the communicative experience. In doing so, it challenges the theoretical positions of marxist and "political economy of media" analysts who focus largely on the structure of economic and social power within the media. Instead, Scannell explores the structuring of engagement of the viewer/listener with the broadcaster by analysing the communicative intentions of the broadcaster and the understanding by the audience of those intentions. This powerful and accessible book makes an important contribution to media studies in showing students how the history of the media can be enriched by communications theory.
Paddy Scannell is one of the founding editors of the journal Media, Culture and Society. His publications include A Social History of Broadcasting, co-written by David Cardiff (Blackwell, 1991). He is a reader at the Center for Communication and Information Studies at the University of Westminster.
