Reaching and Responding to the Audience
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A15=Bob Beatty
A32=Barbara B. Walden
A32=Candace Tangorra Matelic
A32=Conny Graft
A32=Kara Edie
A32=Kat Burkhart
A32=Stacy Klingler
A32=Tamara Hemmerlein
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B01=Cinnamon Catlin-Legutko
B01=Stacy Klingler
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COP=United States
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Product details
- ISBN 9780759113381
- Dimensions: 152 x 229mm
- Publication Date: 16 Apr 2013
- Publisher: AltaMira Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience—from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum’s good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.
Cinnamon Catlin-Legutko is chief executive officer at the Abbe Museum in Bar Harbor, Maine.
Stacy Klingler is assistant director of Local History Services at the Indiana Historical Society.
