A01=Robert Goldman
advertising
advertising and subjectivity analysis
Advertising Form
Author_Robert Goldman
Call Attention
campaign
Category=GTM
Category=JBCC
Category=JBCT
Category=JBSF1
Category=JHB
Category=KJSA
commodity
Commodity Feminism
commodity fetishism
Commodity Form
Commodity Sign Value
Consumer Goods Advertising
consumer identity
cultural studies
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
form
gender representation
Hair Styling Products
Independent Women
Joe Isuzu
levi's
Levi's Ads
Levi's Campaign
Levi’s Ads
Levi’s Campaign
Matrix Ad
McDonald's Ad
McDonald’s Ad
media semiotics
Men's Cologne
Men’s Cologne
Perfume Bottle
postmodern theory
produce
Produce Sign Values
producing
Producing Commodity Signs
Reebok Ad
Sexist Mass Media
sign
Significant Negative Statement
signs
Swan's Image
Swan’s Image
Tv Ad
Ultra Sense
values
Vice Versa
Young Man
Product details
- ISBN 9780415053990
- Weight: 640g
- Dimensions: 156 x 234mm
- Publication Date: 01 Oct 1992
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.
Robert Goldman is Associate Professor of Sociology at Lewis and Clark College, Portland, Oregon.
