Readings in Advertising, Society, and Consumer Culture
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A01=Eric E. Haley
A01=Joyce M. Wolburg
A01=Roxanne Hovland
Ad Meanings
Ad Representation
Ad Sales
advertising history
Advertising Research
Author_Eric E. Haley
Author_Joyce M. Wolburg
Author_Roxanne Hovland
Beer Ads
Cable Tv Channel
categories
Category=JBFS
Category=KJG
Category=KJSA
Central Hudson Analysis
Central Hudson Test
Children Advertising Review Unit
Children's Advertising
Children’s Advertising
commercial
commercial speech law
Complementary Editorial
consumer behavior research
content
cultural materialism analysis
Dual Mediation Hypothesis
editorial
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
FCC Rule
FTC Act
global advertising ethics
Good Life
IBM Personal Computer
institutional perspectives on advertising
Leading National Advertisers
lorillard
Lorillard Tobacco
Lucky Strike
magazine
National Advertising Review Board
Pr Om
product
Sexy Ads
Simmons Market Research Bureau
speech
Ta Te
tobacco
trade association standards
women's
Young Man
Product details
- ISBN 9780765615442
- Weight: 970g
- Dimensions: 174 x 246mm
- Publication Date: 15 Nov 2007
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
