Product details
- ISBN 9781918215175
- Dimensions: 150 x 213mm
- Publication Date: 18 Jun 2026
- Publisher: LID Publishing
- Publication City/Country: GB
- Product Form: Paperback
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In an era of relentless competition, how can an enterprise achieve sustained and lean growth? Ji Qi, the architect of three NASDAQ-listed companies — Ctrip, Home Inns, and, finally, H World Group — offers profound answers and reflections in this seminal work.
More than a memoir, this book is a transformative “map of thinking” that weaves together philosophical inquiry, scientific principles and hard-won business practices. Ji Qi argues that breakthrough success requires a fundamental shift from simply chasing profits to creating genuine value. He reveals how a founder’s quest for Truth, Goodness and Beauty becomes the silent architect of corporate culture, product design and lasting legacy. Furthermore, the journey of his H World Group becomes a compelling parable for our time, illustrating how “disruptive innovation” is an act of re-imagination and how “simplicity” is the ultimate sophistication
