Recasting the Disney Princess in an Era of New Media and Social Movements
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A32=Ahli Chatters
A32=Alexis Woods Barr
A32=Charity Clay
A32=Jenny Banh
A32=Krystal Ghisyawan
A32=Sarah A. Clunis
A32=Shaniece B. Bickham
A32=Susanne R. Hackett
A32=Veronica Nohemi Duran
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B01=Shearon Roberts
Category1=Non-Fiction
Category=JBCC1
Category=JBSF
Category=JFCA
Category=JFSJ
COP=United States
Cultural studies
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Disney
Disney Princess
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eq_nobargain
eq_non-fiction
eq_society-politics
Feminism
gender studies
Language_English
Lucasfilm
marvel
PA=Available
popular culture
Price_€20 to €50
PS=Active
social justice movements
social media
social movements
softlaunch
Walt Disney Company
Product details
- ISBN 9781793604033
- Weight: 544g
- Dimensions: 153 x 230mm
- Publication Date: 08 Mar 2022
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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In the late 2000s, the Walt Disney Company expanded, rebranded, and recast itself around “woke,” empowered entertainment. This new era revitalized its princess franchise, seeking to elevate its female characters into heroes who save the day. Recasting the Disney Princess in an Era of New Media and Social Movements analyzes the way that the Walt Disney Company has co-opted contemporary social discourse, incorporating how audiences interpret their world through new media and activism into the company’s branding initiatives, programming, and films. The contributors in this collection study the company’s most iconic franchise, the Disney princesses, to evaluate how the company has addressed the patriarchy its own legacy cemented. Recasting the Disney Princess outlines how the current Disney era reflects changes in a global society where audiences are empowered by new media and social justice movements.
Shearon Roberts is assistant professor of mass communication and a faculty member in African American and diaspora studies at Xavier University of Louisiana.
