Redesigning Logos
Regular price
€38.99
A01=Sahoqiang Wang
A01=Wang Sahoqiang
A15=Alex Johns
advertising
Age Group_Uncategorized
Age Group_Uncategorized
Author_Sahoqiang Wang
Author_Wang Sahoqiang
automatic-update
brand strategy
branding
Category1=Non-Fiction
Category=AKC
contemporary logos
COP=Spain
corporate identity
Delivery_Delivery within 10-20 working days
Design
design strategy
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
graphic design
Language_English
logo
logo design
PA=Available
Price_€20 to €50
PS=Active
recycling logos
redesign
refreshing logos
rethinking logos
softlaunch
typography
visual identity
Product details
- ISBN 9788419220783
- Dimensions: 245 x 190mm
- Publication Date: 09 Jul 2024
- Publisher: Hoaki
- Publication City/Country: ES
- Product Form: Paperback
- Language: English
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In today’s dynamic world, brands must evolve and adapt to stay relevant. The logo, once a static symbol, now plays a pivotal role in brand identities that react, engage, and withstand the test of time. This book explores a wealth of examples of this currently highly demanded kind of project, where designers tackle the challenge of revitalizing brands and crafting intelligent, flexible identities within ever-changing market landscapes, incorporating new strategic elements while ensuring the essence of the brand remains intact. In this comprehensive guide, now in paperback, renowned editor Wang Shaoqiang presents a wide collection of the best case-study examples of logo redesign from around the world. Through in-depth interviews with leading logo studios, designers share their creative processes, providing valuable insights into their unique approaches. The book delves into the fundamental questions that drive logo design: What is the brand’s core challenge? How can the logo stand out in a crowded space? What emotions and messages should it convey? How can it continue to evolve over time? It displays the limitless possibilities of what a logo can be, presenting bold and innovative concepts, examining the relationship between form and function. With stunning images and thought-provoking content, it takes readers on a journey through the transformative power of logo redesign. Whether you’re a designer seeking inspiration or a brand owner navigating the complexities of logo redesign, this book offers a wealth of knowledge and inspiration and is an essential resource for anyone passionate about the art of logo design and its profound impact on the world of branding.
