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Refining Milestone Mass Communications Theories for the 21st Century

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Agenda Setting Theory
Attitude Accessibility
audience analysis methods
Audience Frames
Audience Research
Category=GTC
Category=JBCT
Children and Media
children and media impact
Children's Television
Children’s Television
communication theory evolution
contemporary mass communication theories
Critical Communication Studies
cultivation analysis
Cultural Indicators Project
Dietram A. Scheufele
Dietram Scheufele
Digital Divide
discourse
Elihu Katz
Ellen Wartella
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Gabriel Weimann
George Gerbner
Germaw Mengistu
Gratifications Sought
Hanno Hardt
Heavy Viewers
ICT Leader
Mass Communication
Mass Communication and Society
Mass Communication Research
Mass Communication Scholars
Maya Mazor Tregerman
Media Action Research Center
media effects research
Media Task Force
Media Violence
media violence studies
Melvin L. DeFleur
Milestones
Milestones Essays
Military Junta
Miriam J. Metzger
National Television Violence Study
new media
Nirit Weiss-Blatt
Paternalistic Social Control
Payne Fund Studies
Play Back
political communication
political media influence
Quality Children's Television
Quality Children’s Television
Ravid Oren
Sandra J. Ball-Rokeach
social movements
Steven H. Chaffee
Studying Media Violence
Thomas E. Ruggiero
Violence Commission

Product details

  • ISBN 9781138294882
  • Weight: 317g
  • Dimensions: 156 x 234mm
  • Publication Date: 07 Jun 2017
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

The ‘Milestones’ essays in Mass Communication and Society are reflective and analytical articles by the most notable scholars in the field. These classic essays address 21st century issues from the pioneers of media and communication studies, including Elihu Katz on new media and social movements, George Gerbner on cultivation analysis, and Dietram Scheufele on political communication. As technologies evolve and mass communication becomes mobilized and democratized - more individual and also more social - these landmark scholars provide ideas about how established theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever larger. This book will be essential reading for both students and researchers of Mass Communications Research.
About
Ran Wei is the Gonzales Brothers Professor of Journalism at University of South Carolina, USA, and current Editor-in-Chief of Mass Communication and Society. His research focuses on mobile communication, new media, and the processes and effects of media messages in various contexts (political, social, promotional, health and risk) that involve a wide range of media channels and devices, both traditional and emerging. He is a pioneering scholar in mobile communication research, and currently serves on the editorial board of Mobile Media & Communication.