Refried Elvis
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€36.50
1950s
1960s
1970s
A01=Eric Zolov
academic
american music
Author_Eric Zolov
authoritarianism
Category=AVLP
Category=JBSL
Category=NHK
Category=NHTB
cinema studies
counterculture
cultural studies
culture
elvis
elvis presley
eq_art-fashion-photography
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_music
eq_nobargain
eq_non-fiction
eq_society-politics
film studies
imperialism
interviews
mexican culture
mexican politics
mexican society
modern world
modernization
music culture
music genre
music history
national identity
nationalism
patriarchal
patriarchy
political
rebellion
regional
research
rock and roll
rock music
scholarly
social hierarchies
social studies
transnational
true story
western world
world history
Product details
- ISBN 9780520215146
- Weight: 590g
- Dimensions: 152 x 229mm
- Publication Date: 05 Jul 1999
- Publisher: University of California Press
- Publication City/Country: US
- Product Form: Paperback
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This powerful study shows how America's biggest export, rock and roll, became a major influence in Mexican politics, society, and culture. From the arrival of Elvis in Mexico during the 1950s to the emergence of a full-blown counterculture movement by the late 1960s, Eric Zolov uses rock and roll to illuminate Mexican history through these charged decades and into the 1970s. This fascinating narrative traces the rechanneling of youth energies away from political protest in the wake of the 1968 student movement and into counterculture rebellion, known as La Onda (The Wave). "Refried Elvis" accounts for the events of 1968 and their aftermath by revealing a mounting crisis of patriarchal values, linked both to the experience of modernization during the 1950s and 1960s and to the limits of cultural nationalism as promoted by a one-party state.
Through an engrossing analysis of music and film, as well as fanzines, newspapers, government documents, company reports, and numerous interviews, Zolov shows how rock music culture became a volatile commodity force, whose production and consumption strategies were shaped by intellectuals, state agencies, transnational and local capital, musicians, and fans alike. More than a history of Mexican rock and roll, Zolov's study demonstrates the politicized nature of culture under authoritarianism, and offers a nuanced discussion of the effects of cultural imperialism that deepens our understanding of gender relations, social hierarchies, and the very meanings of national identity in a transnational era.
Eric Zolov is Assistant Professor of Latin American History at Franklin and Marshall College.
