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Regional Language Television in India

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Abp
Andhra Pradesh
Assamese
Bengali
Bengali Television
Bhojpuri
Category=CF
Category=JBCT2
Category=JP
comparative media studies
cultural identity media
eq_bestseller
eq_dictionaries-language-reference
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ETV
Gujarati
Hindi
India
Indian Culture
Indian languages
Indian Television
Indian Television Industry
Kannada
Kashmiri
Kaun Banega Crorepati
Malayalam
Marathi
mass communication India
media policy India
Modernity
multilingual broadcasting
News Channels
Odia
PTI
Punjabi
Regional Language
regional television industry analysis
Regional Tv
regional TV in India
RLCs
SAB
Site
Sun Tv
Tamil
Tamil Nadu
television audience research
television culture in India
television in India
Television Market
Telugu
TV
Tv Broadcasting
Tv Channel
TV channels
Tv Culture
Tv Household
TV in India
Tv Industry
Tv Market
Tv Programme
Urdu
West Bengal
Zee Tv

Product details

  • ISBN 9781032057941
  • Weight: 590g
  • Dimensions: 156 x 234mm
  • Publication Date: 25 Sep 2023
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

This book examines the evolution and journey of regional language television channels in India. The first of its kind, it looks at the coverage, uniqueness, ownership, and audiences of regional channels in 14 different languages across India, covering Hindi, Bengali, Marathi, Telugu, Tamil, Urdu, Assamese, Bhojpuri, Gujarati, Kannada, Kashmiri, Odia, Punjabi, and Malayalam. It brings together researchers, scholars, media professionals, and communication teachers to document and reflect on language as the site of culture, politics, market, and social representation.

The volume discusses multiple media histories and their interlinkages from a subcontinental perspective by exploring the trajectories of regional language television through geographical boundaries, state, language, identities, and culture. It offers comparative analyses across regional language television channels and presents interpretive insights on television culture and commerce, contemporary challenges, mass media technology, and future relevance.

Rich in empirical data, this book will be an essential read for scholars and researchers of media studies, television studies, communication studies, sociology, political studies, language studies, regional studies, and South Asian studies. It will also be useful to professionals and industry bodies in television media and is broadcasting, journalists, and television channels.
About

Mira K. Desai teaches at the University Department of Extension and Communication, SNDT Women’s University, Mumbai, India. Her area of work is in print and television production (as reporter, researcher, scriptwriter, and anchor), newsletter editing, and documentary filmmaking, and is a media educator for over three decades.