A01=Patrick Fridenson
A01=Philip Scranton
Age Group_Uncategorized
Age Group_Uncategorized
Author_Patrick Fridenson
Author_Philip Scranton
automatic-update
capitalism
Category1=Non-Fiction
Category=HBJK
Category=KCZ
Category=NHK
COP=United States
Delivery_Delivery within 10-20 working days
economic history
economics
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=2
eq_nobargain
eq_non-fiction
globalization
Language_English
marketing
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9781421408620
- Weight: 386g
- Dimensions: 152 x 229mm
- Publication Date: 10 Jun 2013
- Publisher: Johns Hopkins University Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
Business history needs a shake-up, Philip Scranton and Patrick Fridenson argue, as many businesses go global and cultural contexts become critical. "Reimagining Business History" prods practitioners to take new approaches to entrepreneurial intentions, company scale, corporate strategies, local infrastructure, employee well-being, use of resources, and long-term environmental consequences. During the past half century, the history of American business became an unusually active and rewarding field of scholarship, partly because of the primacy of postwar American capital, at home and abroad, and the rise of a consumer culture but also because of the theoretical originality of Alfred D. Chandler. In a field long given over to banal company histories and biographies of tycoons, Chandler took the subject seriously enough to ask about the large patterns and causes of corporate success. Chandler and his students found the richest material for theorizing about the course of business history in large companies and their institutional structures and cultures.
Meantime, Scranton and others found smaller firms, those specializing in batch work as opposed to mass-produced goods, far closer to the norm and more telling. Scranton and Fridenson believe that the time has come for a sweeping rethinking of the field, its materials, and the kinds of questions its practitioners should be asking. How can this field develop in an age of global markets, growing information technology, and diminishing resources? A transnational collaboration between two senior scholars, "Reimagining Business History" offers direction in forty-four short, pithy essays.
Philip Scranton is University Board of Governors Professor, History of Industry and Technology, at Rutgers University and editor-in-chief of the journal Enterprise and Society. Patrick Fridenson is emeritus professor of international business history at the Ecole des Hautes Etudes en Sciences Sociales in Paris and founding editor of Entreprises et Histoire. Both are former presidents of the Business History Conference.
