Relational Political Marketing in Party-Centred Democracies
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2001a
A01=Helene P.M. Johansen
Author_Helene P.M. Johansen
Category=JHB
Category=JPA
Category=JPWC
Category=KJMV7
Category=QDTS
Citizen Participation
co-production in democracy
Commoditised Services
contemporary
Contemporary Political Marketing
conventional
Conventional Market Models
Conventional Marketing
Decreasing Party Memberships
democratic theory critique
Distant Voters
Dividend Pay Outs
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
External Marketing Efforts
high
High Touch Services
lees
Lees Marshment 2001a
Managerial Political Marketing
Mardi Gras
marshment
membership
MMM
participation-oriented systems
parties
Party
Party Centred Democracies
Party Centred Electoral
Party Centred Politics
Party Centred Systems
party membership engagement
Political Marketing
Political Marketing Literature
Political Marketing Scholars
Political Parties
Political Product
political science methodology
relational approach to party marketing
relationship marketing theory
RM Approach
services
touch
Product details
- ISBN 9781138117181
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 24 May 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This book offers a critical re-thinking of the way in which traditional market logic - derived from mainstream economics and managerial marketing - has for decades commonly been applied in the theoretical understanding of democratic politics within influential quarters of political science and in later years also the relatively new but rapidly expanding field of political marketing. Such approaches are founded on the assumption that all markets are driven exclusively by exchange dynamics and this has in turn rendered the most basic workings of co-production and participation-oriented party-centred political systems theoretically invisible. The author starts by providing a thorough and wide-ranging critical assessment of the theoretical underpinnings of the contemporary political marketing literature and its market-based political science antecedents. Using a relationship marketing perspective the author goes on to offer a re-conceptualisation of these political spheres in terms of 'markets' which addresses the theoretical inadequacies of prior research. She closes by examining some of the most important practical implications that this alternative approach to party-centred politics may have for the marketing efforts of contemporary membership parties. This book is essential reading to all those interested in party-centred politics and political marketing, as well as democratic theorists and students of political theory in general.
Helene P.M. Johansen is Associate Professor of Strategic Communications in the Faculty of Media and Journalism at Volda University College, Norway.
