Relationship Marketing in Professional Services
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A01=Aino Halinen
Account Team
advertising
advertising industry research
Advertising Sector
Advertising Services
agency
agency client relationship dynamics study
Agency Client Relationships
Assignment Process
Author_Aino Halinen
business
Business Relationship
business-to-business marketing
buyer
Buyer Seller Interaction
Buyer Seller Relationships
Category=KJS
Category=KNT
client
client relationship management
Client's Marketing
Client’s Marketing
Consumer Products Group
development
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
FIM
firm
Gross Margin
Inter-firm Knowledge
Interaction Orientation
interaction process analysis
Interfirm Knowledge
Modified Process Model
Priori Model
Professional Business Service
Professional Business Service Sectors
Professional Service Firm
qualitative case study
Relational Bonds
Relationship Development
relationships
Reward Cost Outcomes
sector
seller
service marketing theory
Unit Business Relationship
Unit Relationships
Product details
- ISBN 9780415146074
- Weight: 793g
- Dimensions: 156 x 234mm
- Publication Date: 14 Nov 1996
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
