Attitudinal Brand Loyalty
Behavioral Brand Loyalty
Brian Houston
Category=JHB
Category=KC
Category=QRA
Category=QRM
consumer
Consumer Behavior Literature
consumer behaviour religion
Consumer Pluralism
Consumer Sustainability Behavior
Consumer's Core Values
Dalil Boubakeur
economic analysis faith
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
goods
group
High Involvement Product
Hillsong
Hillsong's Music
Hillsong’s Music
ICF
market
market forces in religious practice
Morts Pour La France
Muslim World
Non-organized Religious Activity
Opus Dei
religious
religious commodification
Religious Consumer
Religious Economy Model
Religious Entrepreneurs
religious pluralism studies
Religious Services
Religious Suppliers
rodney
salvation
Salvation Goods
services
Simple Classification System
sociology of religion
spiritual entrepreneurship
stark
supplier
Tv Presenter
Young Men
Product details
- ISBN 9781138546240
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 12 Feb 2018
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.
Jean-Claude Usunier is professor at the University of Lausanne, Switzerland, in the Faculty of Business and Economics (HEC). His research interests are cross-cultural consumer behavior, cultural and linguistic aspects of international marketing, with a special interest in commoditization processes in international trade. He serves on the editorial board of several international business and marketing journals. His recent research was published in International Journal of Research in Marketing, Journal of Research in Personality, Time and Society, Journal of International Marketing, International Journal of Electronic Commerce, Journal of Business Communication, and European Journal of Marketing. His books include International and Cross-Cultural management Research (Sage, 1998), International Business Negotiations (Elsevier, 2003), AIDS and Business (Routledge, 2009), and Marketing Across Cultures (Pearson, 2009). Jörg Stolz is Professor of Sociology of Religion at the University of Lausanne. His research focuses on the explanation of secularization, the competition between the religious and the secular, evangelicalism, stereotypes, and religious pluralism with the theory of social mechanisms (analytical sociology). Concerning methods, he is especially interested in mixed methods research. He is president-elect of the International Society for the Sociology of Religion. He is the author of Soziologie der Fremdenfeindlichkeit: Theoretische und empirische Analysen and L'avenir des Réformés: Les Eglises face aux changements sociaux (with Edmée Ballif), and has edited the book Salvation goods and religious markets: Theory and Applications. He has published in various international journals such as the British Journal of Sociology, Sociology of Religion, or Review of Religious Research.
