Repairing the Athlete's Image
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€72.99
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B01=Joseph R. Blaney
B01=Lance R. Lippert
B01=Scott J. Smith
Category1=Non-Fiction
Category=CFG
Category=GTC
Category=JBCT
Category=JFD
Category=JHBS
COP=United States
crisis communication
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image
image repair
image restoration
Kobe Bryant
Language_English
Mark McGwire
Media and Society
National Hockey League lockout
NHL lockout
PA=Available
Price_€50 to €100
PS=Active
Roger Clemens
Serena Williams
softlaunch
sports communication
Tiger Woods
Product details
- ISBN 9780739197646
- Dimensions: 152 x 229mm
- Publication Date: 15 Jun 2014
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Repairing the Athlete’s Image: Studies in Sports Image Restoration, edited by Joseph R. Blaney, Lance Lippert, and J. Scott Smith, offers twenty-one case studies and conceptual frameworks about athletes and their organizations as they attempt to mitigate the effects of malfeasance. Employing traditional Image Restoration Theory (IRT) approaches to athletic communication (and other innovative approaches), the contributors to this volume add to our understanding of which communicative strategies work best for athletes when their reputations are sullied. This comprehensive text presents case studies of varying athletes, sports, and public relations scenarios with prescriptive advice for those attempting to repair athletic reputations. The contributors variously explore such controversies and mischief as the steroids accusations lobbed at Barry Bonds and Roger Clemens, the Michael Phelps marijuana controversy, the sexual misconduct of Tiger Woods and Kobe Bryant, and other topical subjects in sports communication and image repair. While this book will be useful for athletes, coaches, managers, and agents in varying athletic endeavors and levels, it is also a dream collection for teachers and scholars of sports communication. The subjects examined in this study span country, gender, and popularity of sport (not to mention a healthy variety of types of accusations.) Repairing the Athlete’s Image is an essential resource for graduate and upper-level undergraduate courses in sports communication and popular culture.
Joseph R. Blaney is associate dean of the College of Arts and Sciences and professor of communication at Illinois State University.
Lance R. Lippert is associate professor of communication at Illinois State University.
J. Scott Smith is a PhD student at the University of Missouri.
