Advertising Narratives
American Pit Bull Terrier
behavior
Category=JBCC
Category=JBFS
Category=JHBL
Category=KJS
Category=KJSM
Cd Rom Program
Consumer Behavior
Consumer Research
Consumption Stories
Data Set
epistemological analysis
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethnographic methods
Everyday Life
Existential Phenomenological Accounts
experience
experiences
Good Life
Hung Back
iconic
Iconic Experiences
interpretive frameworks
journal
maanen
Multimethod Research
Narrative Ads
Narrative Thought
National Geographic
pairs
poetic data representation
qualitative inquiry
representation in consumer research
research
researcher subjectivity
River Guides
River Rafting
stereo
Stereo Pairs
Story Ads
Subjective Personal Introspection
van
Van Maanen
Vice Versa
White Water River
Young Man
Product details
- ISBN 9780415184144
- Weight: 770g
- Dimensions: 152 x 229mm
- Publication Date: 24 Sep 1998
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include:
* construction of the researcher and consumer voice
* quantitative tools and representation
* advertising narratives
* poetic representation of consumer experience
* the crisis in the crisis concept
* consumer-oriented ethnographic research.
The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.
