A01=Elearn
american
association
Author_Elearn
brand management strategies
Brand Values
Bus En
Category=KJMV7
Cirque Du Soleil
corporate
Crisis Team
De Chernatony
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
executive leadership roles
Good Crisis Management
governance frameworks
Gut Feeling
house
House Journals
image
Internal Marketing
Internal PR
journal
Manchester Business School
marketing
Off Licences
Organisation's Press Releases
organisational identity
organisations
PR Consultancy
PR Manager
PR People
public
Public Relations Activities
relations
risk mitigation planning
Sponsor's Brand Image
Sponsor’s Brand Image
stakeholder communication
strategic reputation risk management
Suggestion Box
Terrestrial Tv
Tv News
Tv News Story
UK Law
UK Location
Vice Versa
Product details
- ISBN 9780080557427
- Weight: 426g
- Dimensions: 210 x 297mm
- Publication Date: 22 Dec 2008
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This book provides a clear insight into the meanings that people attach to popular notions such as reputation, image, brand, public relations (PR) and corporate governance. It explains how organisations use reputation and image to create competitive advantage and how to manage situations where the corporate reputation is at risk. It also explores the role that the manager plays in building and managing the business reputation and image both inside and outside the organisation.
By Elearn, Elearn training company
