Research in International Marketing (RLE International Business)
Regular price
€61.50
behaviour
buy
buying
Buying Centre
Buying Department
Buying Process
Category=KJS
cross-cultural marketing
cultural variables in global business
Customer Respondents
Dairy Sector
department
Detergents Sector
entry
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
export
Export Behaviour
Export Start
export strategy development
firm internationalisation process
Firm's Export Behaviour
Folding Carton
foreign
Foreign Market Entry
Human Investment
industrial networks
Innovation Adoption Behaviour
International Market Expansion
Interorganizational Contacts
mix
Non-technical Contacts
Order Quantity Decision
organisational buying behaviour
Respondent's Native Language
RLE
sales
Sales Subsidiary
Special Steel Industry
subsidiary
supplier-customer relationships
UK Base
UK's Minister
Vice Versa
West Germany
Product details
- ISBN 9781138007949
- Weight: 566g
- Dimensions: 156 x 234mm
- Publication Date: 10 Jun 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.
Peter W. Turnbull (Edited by) , Stanley Paliwoda (Edited by)
