Home » Research in Media Promotion
Product Image

Research in Media Promotion

€64.99
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
Box Office Revenues
broadcast
broadcast marketing strategies
cable
Category=GTC
Category=JBCT
Category=NH
childrenaEUR(TM)s media advertising
Commercial Messages
Commercial Pod
communication research methods
Complex Promos
empirical studies in media promotion
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
excitation
Im En
media audience measurement
messages
Movie Promotion
networks
News Consumers
News Promotion
News Teasers
Online Promotion
Parasocial Interaction
PBS Affiliate
Pe Rc
Prime Time Programming
program
Program Promos
Program Promotion
Promotion's Impact
promotional
Promotional Announcements
Promotional Messages
Promotional Spots
Promotion’s Impact
radio promotion analysis
spot
Station Promos
television branding theory
Television Program Promotion
theory
Tr Ac
transfer
Tv Guide
USA Network

Product details

  • ISBN 9781138861268
  • Weight: 521g
  • Dimensions: 152 x 229mm
  • Publication Date: 07 May 2015
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
Secure checkout Fast Shipping Easy returns
Description

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study.

Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.