Research Methods in Publishing and Book Studies

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A01=Corinna Norrick-Ruhl
A01=Rachel Noorda
advanced research design
archiving
Author_Corinna Norrick-Ruhl
Author_Rachel Noorda
Category=DSB
Category=GPS
Category=GTC
Category=JBCT
Category=KNTP2
Category=NH
content analysis
corpora
data analysis
discourse analysis
eq_bestseller
eq_biography-true-stories
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethnography
focus group techniques
information studies
literary studies
mixed methods in book research
netnography
oral history methods
qualitative research
quantitative research
social network analysis
thematic coding

Product details

  • ISBN 9781032830711
  • Weight: 320g
  • Dimensions: 156 x 234mm
  • Publication Date: 02 Sep 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Establishing the unique opportunities and characteristics of doing research in publishing and book studies, this book demonstrates and evaluates the range of research methods that are available to students when conducting research within the field.

Organized into three main parts, prefaced by a general introduction to the discipline, Research Methods in Publishing and Book Studies considers qualitative and quantitative methods and methods of data analysis in turn. Each chapter within these sections features:

  • Details and logistics of the research method, including specific ethical considerations, disciplinary history, and distinguishing features when compared to other methods.
  • Advantages and disadvantages of the method, helping students evaluate and choose the right method for their research.
  • A case study of the Method in Action, written by featured authors with expertise in that area.
  • Study questions to help readers test and solidify their knowledge.
  • Further reading suggestions.

By the end of the book, students will have a sound understanding of the methods commonly used in book and publishing studies and will be able to confidently identify and select methods for their own research projects and dissertations.

This book is an essential resource for advanced undergraduate and postgraduate students and researchers in book and publishing studies.

Rachel Noorda is Director of Book Publishing and Associate Professor of English at Portland State University, USA. She researches entrepreneurship, marketing, and consumer behavior in book publishing, emphasizing small business and identity.

Corinna Norrick-Rühl holds the Chair for Book Studies at the University of Münster, Germany. Her research focuses on twentieth-century publishing, popular book formats, and contemporary book culture.

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