Researching Interactive Communication Behavior
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Communication Research Methods
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Qualitative Communication Research
Quantitative Communication Research
Product details
- ISBN 9781483303024
- Weight: 570g
- Dimensions: 177 x 254mm
- Publication Date: 29 Feb 2016
- Publisher: SAGE Publications Inc
- Publication City/Country: US
- Product Form: Paperback
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A Comprehensive Guide to Studying and Interpreting Communication Interaction
This practical book provides students and experienced researchers with tools for studying communication behaviors through direct observation. The sourcebook provides sound coverage of both cutting-edge and well-established systems, measurements, and procedures, as well as detailed information on measurement selection, coding, reliability assessment, and analysis. In addition to offering theoretical discussions from leading researchers in the field, each chapter also focuses on how to apply systems and principles in conducting actual original research and uses examples and exemplars to help readers understand and apply the methods.
