Resistance and Empowerment in Black Women's Hair Styling
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A01=Elizabeth Johnson
African diaspora studies
Author_Elizabeth Johnson
Beauty Supply Stores
Black Women
Black Women's Hair
Black women's self-image research
Black Women’s Hair
braiders
care
Category=JBCC1
Category=JBSF1
Category=JBSL
chemical
Chemical Relaxers
Cosmetology Schools
cultural identity formation
Dominant Cultural Standards
Double Consciousness
enslavement
Enslavement Narratives
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eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Ethnic Hair
Ethnic Hair Care
group
Group Identity Theory
Hair Braiders
Hair Care
Hair Care Companies
Hair Care Products
Hair Products
hairstylists
intersectionality theory
Ivory Coast
Licensed Cosmetologists
media representation
narratives
natural
Natural Hair
natural hair movement
Natural Hair Styles
Natural Hairstyles
Nollywood Films
products
relaxer
Runaway Slave Notices
Symbolic Convergence Theory
Traction Alopecia
workplace discrimination
Product details
- ISBN 9781409445777
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 12 Jun 2013
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Elizabeth Johnson's Resistance and Empowerment in Black Women's Hair Styling develops the argument that one way Black women define themselves and each other, is by the way they style/groom their hair via endorsement by the media through advertisement, idealized identification of Black female celebrities, and encouragement by professional celebrity hair stylists who serve as change agents. As a result, hair becomes a physical manifestation of their self-identity, revealing a private and personal mindset. Her research answers the following questions: What is the relationship between Black females' choice of hairstyles/grooming and transmitted messages of aesthetics by the dominant culture through culturally specific magazines?; What role do the natural hair blogs/vlogs play as a change agent in encouraging or discouraging consumers grooming their hair in its natural state?; What impact does a globalized consumer market of Black hair care products have on Hispanic/Latinas and Bi-Racial women?; Are Black female Generation Y members more likely to receive backlash for failure to conform their hair to dominant standards in their hair adornment in the workplace? Johnson thus demonstrates that the major concern from messages sent to Black women about their hair is its impact on Black identity. Thus, the goal of Black women should be to break with hegemonic modes of seeing, thinking, and being for full liberation. This critical and deep consciousness will debunk the messages told to Black women that their kinky, frizzy, thick hair is undesirable, bad, unmanageable, and shackling.
Elizabeth Johnson is Assistant Professor of History at Governors State University, USA.
