A01=Lois K. Geller
Author_Lois K. Geller
books on direct marketing
Category=KJ
direct marketing
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
marketing
marketing books
Product details
- ISBN 9780684871134
- Weight: 459g
- Dimensions: 152 x 229mm
- Publication Date: 01 May 1999
- Publisher: Simon & Schuster
- Publication City/Country: US
- Product Form: Paperback
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In Response! Lois K. Geller, a leading expert in Direct Marketing offers all marketers, whether they work for small companies or large corporations, a strategy for creating and sustaining a profitable Direct Marketing program.
Leading the reader through this program of planning, budgeting, forecasting, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns.
Leading the reader through this program of planning, budgeting, forecasting, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and Internet campaigns.
Lois K. Geller is a leading Direct Marketing expert and a Simon & Schuster author.
