Product details
- ISBN 9781398611627
- Weight: 418g
- Dimensions: 156 x 234mm
- Publication Date: 03 Dec 2024
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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WINNER: Axiom Business Book Award 2026 - Bronze Medal, Advertising/Marketing/PR
DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Social/Political Change
FINALIST: Goody Business Book Award 2025 - Marketing - Digital Marketing
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer.
Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix.
Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.
