Responsible Marketing
Regular price
€63.99
A01=Lola Bakare
Age Group_Uncategorized
Age Group_Uncategorized
Authentic marketing
Author_Lola Bakare
automatic-update
Brand purpose
Category1=Non-Fiction
Category=KJC
Category=KJS
Category=KJSC
Cause marketing
Conscious Capitalism
Conscious leadership
COP=United Kingdom
D&I
DE&I
DEI
DEIB
Delivery_Pre-order
Diversity
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Equality
Equity
Inclusion
Inclusive marketing
Inclusivity
Language_English
Maximize the Movement
Multicultural marketing
PA=Not yet available
Price_€50 to €100
PS=Forthcoming
Purpose marketing
Representation in marketing
Representation matters
Responsible marketing
Social impact
Social impact marketing
softlaunch
Stakeholder capitalism
Thought leadership in marketing
Triple bottom line
Unconscious bias
Product details
- ISBN 9781398611641
- Dimensions: 156 x 234mm
- Publication Date: 03 Dec 2024
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
WINNER: Axiom Business Book Award 2026 - Bronze Medal, Advertising/Marketing/PR
DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Social/Political Change
FINALIST: Goody Business Book Award 2025 - Marketing - Digital Marketing
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer.
Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today's marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix.
Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.
Lola Bakare is the founder of be/co, a boutique marketing consultancy in Philadelphia, PA. She is an Anthem award-winning inclusive marketing strategist, an advisory board member for Sparks & Honey and the creator of the #responsiblemarketing movement. Bakare is a 2022 LinkedIn Top Voice in Marketing & Advertising and a regular at industry events including Cannes Lions International Festival of Creativity. She is regularly featured in LinkedIn News, Campaign, Adweek, Marketing Brew, Digiday, Harvard Business Review and Insider.
