Retail Disruptors
Regular price
€38.99
A01=Jan-Benedict Steenkamp
A01=Laurens Sloot
anthropology
Author_Jan-Benedict Steenkamp
Author_Laurens Sloot
b2b social media
brand management strategies
brand manufacturers
branding and marketing
brick-and-mortar
business and economics
business books
business model
business school
businesses
Category=KJC
Category=KNP
chinese business
compelled to buy
consulting business
consume
consumer behavior
consumerism
consumers
dated
department stores history
digital marketing business
digital marketing strategy
discounting
displays
distribution channels
enter a store
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
finance
generalizations
goods and services
grocery retail
grocery stores
home and garden
human behavior
impress
increase sales
innovation
insightful
internet marketing business
internet shopping
key strategies
levels of life
make us buy
managerial
market research
market share
marketing and branding
marketing branding
marketing research
marketing strategies
men and women
merchandisers
national brands
network marketing business
observations
online retail
online retail business
online shopping
operations
product or service
research methodology
retail business
retail business books
retail business management
retail business models
retail environment
retail experiences
retail industry
retail sales
retail shopping
retail space
retail store
retail strategy
retail world
retailers
sales pitch
savvy
shelving
shopping experience
smart business
social media
social media strategy
starbucks
startups
store managers
strategy
strategy brand management
the everything store
thousands of hours
tricks
try to sell
try to trick
work in marketing
work in retail
Product details
- ISBN 9780749483470
- Weight: 410g
- Dimensions: 155 x 230mm
- Publication Date: 03 Oct 2018
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth.
Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US.
Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.
Dr Jan-Benedict Steenkamp is Distinguished Professor of Marketing at University of North Carolina, USA. He is Honorary Professor at the European Institute for Advanced Studies in Management, Fellow of the European Marketing Academy, and Fellow at the Institute for Sustainable Growth at Fudan University (Shanghai). His work has received over 38,000 citations and been featured in the Wall Street Journal, Financial Times and the Economist.
Dr Laurens Sloot is Professor of Retail Marketing at the University of Groningen. He founded the EFMI Business School at Erasmus University, which has since developed into a leading educational and research institute.
