Product details
- ISBN 9789001807924
- Weight: 950g
- Dimensions: 174 x 246mm
- Publication Date: 26 Mar 2015
- Publisher: Wolters-Noordhoff B.V.
- Publication City/Country: NL
- Product Form: Paperback
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In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.
Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.
Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
Frank Quix is Managing Director of Q&A Research and consultancy, the Netherlands
Rob van der Kind is Professor of Strategic Retail Marketing at the University of Amsterdam, the Netherlands
