advanced retail location theory
Air Hostess
behaviour
Bid Rent
Bid Rent Theory
Category=K
centre
Chief Marketing Executives
consumer decision processes
Crazy Prices
Customer Care
customer experience innovation
Dunnes Stores
empirical marketing research
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
franchise management strategies
Master Franchisor
Micro-scale Location
MkIS
motives
Operational Marketing
organisations
orientation
plan
Planned Shopping Centre
Prospective Franchisee
Retail Profit Margins
Retail Warehouses
retailing
service industry analysis
Service Marketing Companies
shop
Shop Type
shopping
Shopping Behaviour
Shopping Centre Developers
Shopping Motives
Specific Information Communication Technologies
Star Programme
tenant mix optimisation
types
UK Multiple
UK Retailer
UK Retailing Sector
Product details
- ISBN 9780714646497
- Weight: 498g
- Dimensions: 152 x 229mm
- Publication Date: 11 Nov 2004
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries to understand how customers choose their purchases, the criteria they use, and attempts to ensure that it is more successful in meeting customer requirements than the competition. Retail Marketing discusses what range of products and services should be offered, where, at what price, and how these activities should be advertised, promoted and developed.
Gary Akehurst is Professor of Marketing at the University of Portsmouth. Previously he was Professor of Marketing Management and Head of the Business Research Centre at Southampton Business School and Senior Consultant with Touche Ross Management Consultants. He has published widely in the areas of marketing, retailing, and tourism planning and development. He is Editor of The Service Industries Journal. Nicholas Alexander is Senior Lecturer in Retailing in the School of Commerce and International Business Studies, Faculty of Business and Management, University of Ulster. He was previously Lecturer in Retail Management at the University of Surrey and Coca Cola Lecturer in Retailing at the University of Edinburgh. His primary research interest is the internationalisation of retailing. He is Associate Editor of The Service Industries Journal.
