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Retail Marketing Management

Dhruv Grewal
€59.99
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retail brand marketing
retail business management
Retail management
retail marketing
retail marketing theory
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Product details

  • ISBN 9781526446855
  • Weight: 400g
  • Dimensions: 170 x 242mm
  • Publication Date: 28 Dec 2018
  • Publisher: SAGE Publications Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Description

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:

- Entrepreneurial, innovative and customer-centric mindset
- Excitement
- Education
- Experience
- Engagement

These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

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