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Rethinking Strategy for Creative Industries

Milan Todorovic | with Ali Bakir
€204.60
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A01=Milan Todorovic
A01=with Ali Bakir
aesthetic information assets
Author_Milan Todorovic
Author_with Ali Bakir
Authorial Texts
business model innovation
business models
Category=KJC
Category=KJD
Category=KNT
CCI
Complex Responsive Processes
Conditional Character
Creative industries
Creative Industry Strategy
creative sector management
Cultural industries
digital media
empirical case studies
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ethical research methods
High Velocity Environments
ICT Context
ICT Developer
ICT Lab
Innovation
Instrumental Rational Approach
IP Asset
Knowledge Capacity
Learning Contract
Means End Relationship
Media Practice Students
Online User Commentary
Opinion Leader Treatises
Organizational Capability Building
Organized Anarchy
participatory consumption
Respondent's Positivistic Approach
Respondent's Reflection
Respondent’s Positivistic Approach
Respondent’s Reflection
Singular Artefact
strategic decision making in creative industries
Strategy
Substantive Rational
Traditional Creative Industries

Product details

  • ISBN 9780415730594
  • Weight: 500g
  • Dimensions: 156 x 234mm
  • Publication Date: 07 Mar 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.

Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.

This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.
About Milan Todorovic | with Ali Bakir
Milan Todorovic is Senior Lecturer in Creative Industries at London Metropolitan University, UK, and Visiting Professor at SAE Milan, Italy. with Ali Bakir, Principal Lecturer at Buckinghamshire New University, UK, and Visiting Professor at Novi Sad University, Serbia.

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