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Revealing the Corporation

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advanced corporate identity frameworks
AEG
Brand Architecture
business ethics
Category=JBCT
Category=KC
Category=KJC
Category=KJSP
Category=KJV
Category=NH
Ceo
City National Bank
Communications Expert's Experience
Communications Expert’s Experience
Corporate Branding
Corporate Communications
Corporate Identity
Corporate Identity Management
Corporate Image
Corporate Level Concepts
Corporate Level Marketing
Corporate Meaning
Corporate Reputation
Corporate Social Responsiveness
Corporate Story
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
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Identity Consultant
Identity Studies
interdisciplinary management studies
Laker Airways
Lit Er
Midas Touch
NBD
organisational behaviour
Po Ra
qualitative case analysis
stakeholder engagement
strategic management theory
Sustainable Corporate Story

Product details

  • ISBN 9780415284219
  • Weight: 756g
  • Dimensions: 174 x 246mm
  • Publication Date: 13 Mar 2003
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

As the concepts of corporate identity, communication, image and branding have caught the imagination of scholars and managers, new ways of conceptualizing organizations have arisen. This volume captures the quintessence of the corporation and its many inner and outer manifestations.

Edited by pioneers of the field, Revealing the Corporation presents a new paradigm which draws the key readings together for the first time. Pedagogical features include expert analysis and commentary; an integrative, extended case study; discussion questions; further reading and also a companion website with extra resources such as lecture slides and an instructor's guide: http://cw.routledge.com/textbooks/041528421X/.

This augmented anthology affords a new way of comprehending organizations, drawing on a range of disciplinary perspectives. Now a classic text, the book is essential reading for students, researchers and managers interested in corporate reputation, branding and marketing.