Category=KJSM
Crina O. Tarasi
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9780765613066
- Weight: 666g
- Dimensions: 174 x 246mm
- Publication Date: 01 Feb 2007
- Publisher: Emerald Publishing Inc
- Publication City/Country: US
- Product Form: Hardback
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"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications that impose rigid constraints on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. "RMR" fills an important need in the marketing literature. No bookshelf or library is complete without these annual volumes.
Naresh K. Malhotra
