Anita Man Luo
Category=KJSM
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eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9780765620927
- Weight: 666g
- Dimensions: 174 x 246mm
- Publication Date: 01 Jan 2008
- Publisher: Emerald Publishing Inc
- Publication City/Country: US
- Product Form: Hardback
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"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.
Naresh K. Malhotra (along with a distinguished editorial review board), the RMR series features individual papers by the marketing field's leading researchers and academicians. Each contribution undergoes a rigorous double-blind review process. Each volume represents an across-the-board view of the full range of current marketing research methodologies. No bookshelf or library will be complete without the annual volumes in the Review of Marketing Research series.
