Audience Research
Avatar Studies
Big Data
Category=GTC
Category=JBCC
Category=JBCT
Category=NH
communication studies
consumption
COST
cross-disciplinary analysis
Digital Ecology
digital media audiences
Digital Switchover
ECREA
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
EU Kid Online
Europe
European Audience Research
Face To Face
Follow
interdisciplinary media research innovations
Internet Research
Life Span Developmental Theory
Linguistic Ethnography
media ethnography
media studies
methodology
methods
new media
News Consumption
O'Neill
Omnipresent
participatory research methods
Ponte
qualitative audience studies
Question Answer Model
reception
research
Revitalising Audience Research
sI tE
SNS Platform
SNS Profile
SNS Usage
social media engagement
social science
Software Culture
Techno Elite
Upload
Vice Versa
Young People
Product details
- ISBN 9781138787377
- Weight: 566g
- Dimensions: 152 x 229mm
- Publication Date: 05 Nov 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The revitalisation of audience studies is not only about new approaches and methods; it entails a crossing of disciplines and a bridging of long-established boundaries in the field. The aim of this volume is to capture the boundary-crossing processes that have begun to emerge across the discipline in the form of innovative, interdisciplinary interventions in the audience research agenda. Contributions to this volume seek to further this process though innovative, audience-oriented perspectives that firmly anchor media engagement within the diversity of contexts and purposes to which people incorporate media in their daily lives, in ways often unanticipated by industries and professionals.
Frauke Zeller is Assistant Professor in the School of Professional Communication at Ryerson University, Canada
Cristina Ponte is Associate Professor in the Department of Communication Science at the Universidade Nova de Lisboa, Portugal
Brian O’Neill is Head of the School of Media at the Dublin Institute of Technology, Ireland
