The Sixth Edition of Barry Brummetts Rhetoric in Popular Culture provides readers with in-depth insight into the techniques of rhetorical criticism to analyze the full spectrum of contemporary issues in popular culture. Exploring a wide range of mass media texts including advertisements, magazines, movies, television, popular music, and social media, Barry Brummett presents key rhetorical concepts and applies them with critical analysis to a variety of exciting examples drawn from todays popular culture. Ideal for courses in rhetorical criticism, the new edition includes new and updated sample critical essays and case studies that demonstrate for readers how the critical methods discussed can be used to study the hidden rhetoric of popular culture.
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Product Details
Weight: 610g
Dimensions: 187 x 231mm
Publication Date: 06 Mar 2023
Publisher: SAGE Publications Inc
Publication City/Country: United States
Language: English
ISBN13: 9781071854273
About Barry S. Brummett
Barry Brummett is the Charles Sapp Centennial Professor in Communication Emeritus of the Department of Communication Studies at the University of Texas Austin. He received his PhD from the University of Minnesota in 1978 and taught at Purdue University and the University of Wisconsin before coming to the University of Texas at Austin in 2001 retiring in 2022. Brummett has authored coauthored or edited numerous articles scholarly essays and books including Rhetoric of Style Clockwork Rhetoric: The Language and Style of Steampunk Contemporary Apocalyptic Rhetoric Techniques of Close Reading Rhetoric of Machine Aesthetics and The Politics of Style and the Style of Politics. His research pursuits include the rhetoric of popular culture epistemology and the theories of Kenneth Burke.