Rhetoric of Pregnancy

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20th century
A01=Marika Seigel
academic
advice
analysis
Author_Marika Seigel
Category=VFXB
communicating
communication
contemporary
discussion
doctor
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eq_health-lifestyle
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eq_nobargain
eq_non-fiction
eq_parenting
expectant
expecting
for dummies
guidebook
handbook
healthcare
manual
medical
medicine
mentor
modern
mother
motherhood
mothering
pregnant
prenatal
research
rhetoric
rhetorical
scholarly
speech
what to expect
women
womens health

Product details

  • ISBN 9780226071916
  • Weight: 425g
  • Dimensions: 16 x 23mm
  • Publication Date: 09 Dec 2013
  • Publisher: The University of Chicago Press
  • Publication City/Country: US
  • Product Form: Hardback
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It is a truth widely acknowledged that if you're pregnant and can afford one, you're going to pick up a pregnancy manual. From What to Expect When You're Expecting to Pregnancy for Dummies, these guides act as portable mentors for women who want advice on how to navigate each stage of pregnancy. Yet few women consider the effect of these manuals - how they propel their readers into a particular system of care or whether the manual they choose reflects or contradicts current medical thinking. Using a sophisticated rhetorical analysis, Marika Seigel works to deconstruct pregnancy manuals while also identifying ways to improve communication about pregnancy and health care. She traces the manuals' evolution from early twentieth-century tomes that instructed readers to unquestioningly turn their pregnancy management over to doctors, to those of the women's health movement that encouraged readers to engage more critically with their care, to modern online sources that sometimes serve commercial interests as much as the mother's. The first book-length study of its kind, The Rhetoric of Pregnancy is a must-read for both users and designers of our prenatal systems-doctors and doulas, scholars and activists, and anyone interested in encouraging active, effective engagement.
Marika Seigel is associate professor of rhetoric and technical communication at Michigan Technical University. She lives in Houghton, MI.

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