A01=Aviad E. Raz
Author_Aviad E. Raz
Category=JBCC
Category=JHBS
Category=KNS
Category=KNSG
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Product details
- ISBN 9780674768949
- Weight: 340g
- Dimensions: 152 x 229mm
- Publication Date: 01 May 1999
- Publisher: Harvard University, Asia Center
- Publication City/Country: US
- Product Form: Paperback
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In 1997, over 17 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the “company manual.” By looking at how Tokyo Disneyland is experienced by employees, management, and visitors, Aviad Raz produces not only a cultural reading of the onstage show but also an ethnographic analysis of its production by those who work there and its reception by its customers. Previous studies have seen Disneyland as a “black ship”—an exported, hegemonic model of American leisure and pop culture—that “conquered” Japan. By concentrating on the Japanese point of view, Raz shows that it is much more an example of successful domestication and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated “America” showcased by and for the Japanese.
Aviad E. Raz is Associate Professor of Sociology at Ben-Gurion University of the Negev.
