A01=Keith Jopling
art
Author_Keith Jopling
autobiographies
autobiography
biographies
biographies of famous people
biography
books about music
books about musicians
books on music
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culture
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fandom
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how to
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labels
music
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music books
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music business books
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Product details
- ISBN 9781917516358
- Dimensions: 130 x 197mm
- Publication Date: 12 May 2026
- Publisher: Watkins Media Limited
- Publication City/Country: GB
- Product Form: Paperback
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Who lasts in the music industry — and why?
The music business is defined by volatility. For every artist who sustains a career, many more fall away, despite talent, acclaim, or early success. Riding the Rollercoaster examines why some musicians endure while others fade away.
Drawing on in-depth interviews with more than seventy artists and industry insiders, Keith Jopling provides a clear-eyed, behind-the-scenes account of how careers in music are built, tested, and sustained. These are artists who have been dropped by labels, lost bandmates, experienced both commercial failure and success, broken up and re-formed — and still found ways to continue.
Looking beyond individual stories, Riding the Rollercoaster situates artistic longevity within the wider structures of the modern music industry, from the attention economy to the growing concentration of power among platforms and corporations. Why do so few musicians retain control over long-term careers in a global industry worth hundreds of billions of dollars?
An insider’s guide to survival in modern music, Rollercoaster offers a grounded, accessible account of what it really takes to last.
Jopling has worked for Sony Music, Spotify and EMI, and UK and global music trade associations. He has lectured at Henley Business School, NYU, BIMM, ACM, Belmont, Syracuse, Westminster and the University of Krems, Austria. He started the music podcast The Art of Longevity in 2021 and recently produced a documentary episode based on his in-depth podcast interviews with renowned musicians.
