Rise and Fall of Mass Marketing (RLE Marketing)
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€192.20
Adaptable Marketing
Alluring Tales
Annual Model
Australian Wheat
British Food Retailing
business history
Carbonated Soft Drink Market
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consumer behaviour
economic theory application
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FM System
Food Retailing
Food Superstores
General Advertising
Highland Whiskies
historical analysis of marketing systems
Kwik Save
marketing
marketing evolution
mass-marketing
Model Price Competition
Office Machine Manufacturers
Pepsi Generation
Peripheral Devices
product distribution
Punched Card Machines
retail strategy
Scotch Whisky
Scotch Whisky Blenders
UK Food Retailing
Vice Versa
Wheat Marketing
Whisky Blenders
Young Men
Product details
- ISBN 9781138786394
- Weight: 430g
- Dimensions: 156 x 234mm
- Publication Date: 22 Aug 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.
Multivolume collection by leading authors in the field
